Our Ice Mauve hair dye is a metallic violet shade with an icy edge.

We recommend lightening your hair to a level 9 or 10 (blonde) using our High-Lift Bleach Kit before applying your dye. Lightening your hair will create the perfect base for the metallic pigments to show up in all of their vibrancy. You can apply the dye to darker hair. However, the result will be more of a tonal purple shimmer.

Our customers are creating custom metallic shades by mixing Marshmallow and Slate.

Add a smokey tint to Ice Mauve by mixing it with Graphite and Platinum.

Add a dusky edge by adding Ice Mauve to Lavender and Lilac.

Like all of our hair products, our dyes are cruelty-free and packed with nourishing natural ingredients. We believe you don’t need to test on or use animals in the process of making beauty products – so we’ve ensured all of our expert formulas are 100% vegan friendly.