Our iconic pillar box red shade has stood the test of time, it was part of our original collection from 1977.

Orange is our most popular pairing with fire, this vivid look is hot and spicy.

Add depth to Fire with a shadow root, try Vermillion Red or Ruby Rouge.

Ylighten your hair to level 9 or 10 (blonde) and create the perfect blank canvas for your dye. It is also suitable for level 8 (medium blonde), or below, although the results may only be tonal.

Like all of our dyes, our Fire semi-permanent hair dye is fully vegan and cruelty-free. It’s packed full of nourishing vegan ingredients that’ll leave your hair feeling soft and looking shiny after dyeing.